Haier in Bangladesh – Review from Some Bad Experience

Haier has been operating in Bangladesh since October 2020, as a joint venture between Haier Group China and Hayes Holdings Ltd. Haier offers a wide range of products, such as refrigerators, air conditioners, washing machines, TVs, and more, with innovative features and designs.

Haier has a tough rival in Bangladesh. It’s Walton, a local company that makes electronics. They have a loyal customer base and a wide range of products. Haier needs to work hard to compete with them. They are losing customers because of their poor service. Haier should invest more in building its own service network, rather than relying on third-party service providers.

I am very impressed by the quality and service of Walton, a local brand that has earned a good reputation in Bangladesh. They offer durable products, affordable prices and excellent customer support. However, I also have the desire to see Haier, a Chinese international brand, establish itself in Bangladesh and compete with Walton. I think Haier has the potential to bring innovation, diversity and global standards to the market. I hope they can improve their quality and after-sales service like Walton and win the trust of the consumers. I believe that having more choices and options is always beneficial for the customers and the economy.

Haier must deliver quality customer service in Bangladesh, as it is a competitive and growing market with high expectations from consumers. Quality customer service means providing timely, reliable, and courteous support to customers before, during, and after purchasing Haier products. It also means listening to customer feedback and resolving any issues or complaints that may arise. Quality customer service can enhance customer satisfaction, loyalty, and retention, as well as improve Haier’s reputation and brand image in Bangladesh.

Haier Must Devolve Quality Customer Care and Service Centers in Bangladesh Like Walton.

However, Haier faces strong competition from Walton, a local brand that has dominated the home appliances market in Bangladesh for years. Walton has a reputation for providing quality products at affordable prices, as well as excellent customer care and service. Walton has more than 200 service centres across the country, where customers can get prompt and professional after-sales support. Walton also has a loyal customer base, who trust the brand and its products.

Haier should also train its service staff to be more skilled and courteous and to handle customer complaints effectively. Haier should also offer more warranty and guarantee schemes, as well as attractive discounts and offers, to attract and retain customers.

By devolving quality customer care and service centre in Bangladesh like Walton, Haier can improve its brand image and reputation, as well as its customer loyalty and retention. Haier can also differentiate itself from other competitors, by providing superior value and service to its customers. Haier can also benefit from positive word-of-mouth and referrals, which can boost its sales and revenue. Haier can also create a long-term relationship with its customers, which can lead to repeat purchases and cross-selling opportunities.

Haier has the potential to become a leading home appliances brand in Bangladesh, with its innovative products and global expertise. However, Haier must devolve quality customer care and service centre in Bangladesh like Walton, to meet the expectations and needs of the local customers. By doing so, Haier can achieve sustainable growth and success in the Bangladeshi market.

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